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The 6Rs of Bullying Prevention

End Peer Cruelty, Build Empathy

The Proven 6Rs of Bullying Prevention That Create Inclusive, Safe, and Caring Schools


Previously titled The 6Rs of Bullying Prevention

Based on a practical, six-part framework for reducing peer cruelty and increasing positive behavior support, End Peer Cruelty, Build Empathy utilizes the strongest pieces of best practices and current research for ways to stop bullying. The book includes guidelines for implementing strategies, collecting data, training staff, mobilizing students and parents, building social-emotional skills, and sustaining progress, and presents the “6Rs” of bullying prevention: Rules, Recognize, Report, Respond, Refuse, and Replace. This is not a program, but a comprehensive process for reducing bullying from the inside out, involving the entire school community. Bullying-prevention and character education expert Michele Borba, who’s worked with over 1 million parents and educators worldwide, offers realistic, research-based strategies and advice. Use the book on its own or to supplement an existing program. Digital content includes customizable forms from the book and a PDF presentation for use in professional development.
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Paperback $34.99 83535 Paperback 83535 $34.99

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ISBN: 978-1-63198-353-5
Audience: Administrators, teachers, counselors, youth leaders, bullying prevention teams, parents of children in grades K–8
Trim Size: 7.25" x 9.25"
Page Count: 288
Digital Content: Includes customizable forms from the book and a PDF presentation for use in professional development
Praise for End Peer Cruelty, Build Empathy

“Every book that Michele Borba writes, I’m reading it.”—Halle Berry, Academy Award–winning actress

“Michele Borba presents key evidence-based practices that have been shown to reduce the impact of bullying, giving educators practical and tested strategies that will assist their schools or districts to strengthen an existing program or build a new one.”—School Administrator magazine

“An important addition to any educator’s toolbox for breaking the cycle of bullying violence and creating a more deeply caring school environment.”—Barbara Coloroso, educator and author of The Bully, the Bullied, and the Not-So-Innocent Bystander

“Dr. Michele Borba’s contributions to the field are always practical, relatable, and powerful. Her newest book is no exception and provides a valuable step-by-step guide to help school communities reduce peer harassment and hate from the inside out through policy and programming.”—Dr. Sameer Hinduja, codirector of Cyberbullying Research Center and professor of criminology and criminal justice, Florida Atlantic University

“This book provides real results for bullying prevention, awareness, and education and will make a difference not only in the lives of children, but in our communities. Dr. Borba’s expertise in bullying is second to no one: she is a leader in her field and this book will change lives.”—Sue Scheff, Internet safety expert and author of Shame Nation: Preventing, Surviving & Overcoming Digital Disasters

“Dr. Borba compiles and succinctly summarizes the weight of available evidence about what works to prevent bullying at school. Building safe and bully-free schools is not easy and there are no shortcuts. It takes coordination and collaboration by all concerned community stakeholders. This book offers a potent and pragmatic roadmap to help schools achieve that goal.”—Justin W. Patchin, Ph.D., codirector of  Cyberbullying Research Center

How to Help Children Stand Up to Peer Cruelty and Stop Bullying

That old adage “Sticks and stones may break my bones, but words will never hurt me” is a false statement that must be curtailed. The emotional scars of bullying can last a lifetime, and any act of peer cruelty is unacceptable. But in all our endeavors to stop peer cruelty, we may be overlooking the most effective solution for reducing bullying: teaching children how to speak up and stand up to bullying. Children can reduce the audience that a child who bullies craves, they can mobilize others to support the target, and they can reduce peer cruelty. Mobilizing the compassion of witnesses may well be our best hope for creating safer schools for our children, and I would know because I’ve spent the last two decades researching the topic and working with hundreds of educators worldwide.

We can teach children specific skills that empower them to stop cruelty, help victims, feel safer, and reduce bullying. But there are things adults must do.

Continue reading on the Free Spirit Blog.
End Peer Cruelty, Build Empathy: Create Safe, Caring, Inclusive Learning Climates
A Free Webinar with Michele Borba, Ed.D.

Cultivating Empathy: The Best Antidote to Bullying
A Free Webinar with Michele Borba, Ed.D.

Join Free Spirit’s edWeb community, Social-Emotional Learning, Positive Behavior, and Student Achievement, to take a short quiz based on the webinar below and earn a free CE credit.
  • ASCA Mindsets & Behaviors for Student Success

    MS.1, MS.2, MS.3
    BS.LS.1, BS.LS.6, BS.LS.9
    BS.SMS.1, BS.SMS.2, BS.SMS.3, BS.SMS.7, BS.SMS.9, BS.SMS.10
    BS.SS.1, BS.SS.2, BS.SS.3, BS.SS.4, BS.SS.5, BS.SS.6, BS.SS.7, BS.SS.8, BS.SS.9

Related Resources

Create a Culture of Kindness in Elementary School
30 hands-on lessons provide students opportunities to learn and practice self-regulation strategies
A practical and inspiring guide to help students master critical social and emotional skills.
PBIS Team Handbook Revised 2019
End Peer Cruelty Build Empathy PLC
Develop emotional intelligence in adolescents with this practical, hands-on resource.
Create a Culture of Kindness in Middle School

User Reviews

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June 24, 2019 / Leela Pahl - Huntsville, AL
4 stars

Full of resources

May 18, 2018 / Dara Feldman
Michele Borba continues to inspire

Michele Borba continues to inspire me with her steadfast and deep commitment to provide meaningful strategies, tools and resources for helping to create caring communities and strengthen empathy in our students and ourselves! This book is a treasure of her global experiences across decades and includes relevant teachings in important areas such as SEL, character development and restorative practices! Thank you, Michele, for caring so deeply about all of our children and truly making a difference!

April 3, 2018 / Katie Hurley
Essential resource for our schools!

Dr. Borba is the leading expert on bullying and peer cruelty. This book offers a wide variety of strategies to reduce bullying and peer cruelty in our schools. One thing we know for certain is that one-size-fits-all programs are not effective - that’s why this book is an essential resource for our schools. Educators can meet the needs of their individual classrooms using this book. Parents will also learn a lot about helping kids cope with difficult social situations and promoting empathy. Dr. Borba is passionate about helping kids, and this book does just that.

April 2, 2018 / Maurice J. Elias, Ph.D.
The Single Best Book on the Topic Available Today. Period.

Because Michele Borba has listened deeply and authentically to the voices of children who have been bullied, victimized, and both, as well as to researchers and practitioners addressing the wider issue of peer cruelty, and because she is a gifted communicator, she has produced the single best book on this topic available today. If her advice were followed, schools would be empathic, respectful, positive, supportive, caring, and safe places and more young people would be thriving. So let’s follow Michele Borba’s advice and end peer cruelty now!

Maurice J. Elias, Ph.D., Director, Rutgers Social-Emotional and Character Development Lab

April 2, 2018 / Thomas Armstrong
Clear practical steps and a timely message for teachers who teach kids in a ''selfie'' culture

Dr. Borba provides clear practical steps for curtailing the bullying that is endemic in our schools. Her words could not be more timely or more relevant in counteracting the ''selfie'' culture that allows bullying and peer cruelty to perpetuate itself in classrooms across America.

April 2, 2018 / Jean Tracy, MSS
How to Create a School Culture of Respect

This beautifully designed book helps parents, teachers, school staff, and students build a climate of respect, empathy, and safety. Dr. Borba, an expert and champion for children and bully prevention, shares strategies she's found in classrooms throughout the world. Her powerful stories and researched-based methods are filled with a banquet of effective practices.

Dr. Borba offers specific bully-prevention tips including classroom activities, school hallway ideas, playground safety suggestions, and bus safety tips. Who knew the library is the safest place in a school? Or that bully surveys and report forms are ready for teachers and administrators to use right now? Dr. Borba created them to make it easy for understanding the seriousness of bullying in each school. But that's not all.

Dr. Borba shares the specific language for those who witness bullying, for victims of bullying, and how teachers and parents can get the answers to questions that need to be asked when bullying occurs. She shares exactly what to say and what to do.

Her sensitivity even extends to helping bullies turn from their aggressive mindsets to lifelong attitudes of respect and caring. In this book, parents, teachers, and school counselors have the tools they need to make this happen.

I believe this powerful book belongs in the hands of every parent, teacher, and administrator who is determined to prevent bullying and build a school culture of respect. With the help of this book, it CAN be done.

March 30, 2018 / Marilyn Price-Mitchell, Ph.D.
The Most Intelligent Voice on Ending Bullying in Schools!

Michele Borba is the world's intelligent voice on how to end bullying and build empathy in children! This book is packed with research-based practices that every school should make part of their culture. A must read for all educators -- and for parent leaders who want to positively impact their children's daily environment.

March 30, 2018 / Trudy Ludwig, children’s advocate and bestselling author of The Invisible Boy
Will Help Schools Promote a Safer, More Caring & Inclusive School Climate

Whether your school already has a bullying prevention program in place or you’re looking to implement one for the first time, End Peer Cruelty, Build Empathy can take your school to the next level in promoting a safer, more inclusive and caring school climate. It is chock-full of practical, evidence-based strategies and resources relayed in a concise, easily accessible manner. All schools would surely benefit by recommending this book as a staff must-read.

March 30, 2018 / Susan Newman, Ph.D.
Our children deserve no less!

Michele Borba has found smart, sound ways to reduce the excessive level of bullying that goes on, both in and out of school. This comprehensive guide offers strategies that educators—and parents—can implement immediately and relatively easily. Her step-by-step techniques, one of which is to teach problem solving as a means to reduce bullying, should be used universally to help create safe, secure learning environments. Our children deserve no less than to benefit from the effective tools delivered in Dr. Borba’s book. A must read for parents and teachers.

March 30, 2018 / Dr. Eileen Kennedy-Moore
thoughtful, flexible, research-based

Michelle Borba offers thoughtful, flexible, and research-based strategies for addressing the complicated issue of bullying in schools. Rather than focusing on simplistic and ineffective "zero tolerance" policies or resorting to punitive responses that escalate problems, Dr. Borba looks at bullying from all sides. She offers step-by-step approaches to help school staff recognize bullying, teach student witnesses how to be upstanders, help students who are targets of bullying minimize provocation and cope with victimization, and also guide children who are aggressive toward more peaceful ways of relating. This is a must-read resource for educators.

March 30, 2018 / Dr. Laura Markham
The Book We've Been Waiting For To Transform Our Schools

School shootings and suicide are only the tip of the iceberg. Bullying hurts all kids – the targets, the bystanders, and the ones engaging in bullying behavior. The good news is that we finally have solid research showing how schools can dramatically decrease bullying. The even better news is that Michele Borba has given us the blueprint to transform any culture in which peer cruelty and bullying are accepted into a culture that is safe and caring.

End Peer Cruelty, Build Empathy reviews the research about what works to reduce bullying – for instance, classroom management, tapping the power of peers to prevent bullying, parent training – and what doesn’t work – for instance, zero tolerance and expulsion. Borba gives specific, no-cost, evidence-based steps for everything from writing an effective anti-bullying policy to educating school staff to creating a school culture in which students become upstanders rather than bystanders. What's more, changing school norms so it’s cool to be kind produces students who will make the world a better place, changing our entire society.

This is an optimistic and empowering book. As Borba says, bullying behavior is learned, and it can be unlearned. Educators can turn this around. Michele Borba, who started her career as a teacher and has worked in countless schools teaching educators how to reduce bullying, is just the voice we need to inspire and lead us. Every school, every principal, every teacher needs this book.

March 30, 2018 / Barbara Gruener
Empathy is our best weapon against bullying!

At a time when our beautiful children seem to be suffocating under immense pressure to connect and belong comes an epic manual from expert Michele Borba to arm our schools as they work with intention to create a climate and culture of caring. Using her years and years of research and experience, Dr. Borba doesn't just tell us that empathy is our best weapon against bullying, she shows us how with her six-step process. Consider this your roadmap to SEL (social and emotional learning) success for your character building and check out this must-have treasure today.

March 30, 2018 / Diana Graber
Our world needs the guidance that Borba offers in this book!

There has never been a more important time to understand and address the issue of peer cruelty. Michele Borba helps us do this beautifully in a new book that not only lays out the problem in layman's terms, but also provides concrete solutions. Her recommendations are easy to implement and will go far in helping the next generation create a culture of kindness and empathy. Our world needs the guidance that Borba offers in this book!

March 30, 2018 / Sue Scheff
A must have today to create safer-school environments

No one knows bullying prevention - and building empathy better than Dr. Michele Borba.

End Peer Cruelty, Build Empathy is a must-own for every parent and teacher. It offers step-by-step valuable and practical solutions — as well as information to help you navigate through a generation of “mean.” From elementary school to middle and high school, no one escapes the scars of bullying, but with education and awareness we are on the way to helping to combat it. Everyone needs this book on their shelves.

February 23, 2018 / Tim LeaTrea
Another Great Book by Dr. Borba

Is you found UnSelfie to be beneficial, then this is your next read! Dr. Borba has put together an easy to follow process for schools to build a safe and caring environment where students stand up for themselves and each other when necessary. The 6 Rs will teach schools to implement proactive strategies to prevent bullying behavior from happening.

February 23, 2018 / Patricia Chinn
A must read for schools AND parents.

Dr. Borba has provided a comprehensive and practical approach to helping schools and parents build resiliency and problem-solving skills through a systematic process (the 6 Rs). This book helps schools to develop a safe, caring culture by building respect, developing empathy, mobilizing student compassion, and empowering students to stand up against peer mistreatment. By learning about the 6Rs, parents can also support their child's development of these skills and play an active part in helping their child to recognize bullying behaviors, report and respond to them, and if necessary, replace existing bullying behaviors with pro-social behaviors.


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